Halloween Treat Trends: The Rise of Gummies, Chips, and a New Era for Chocolate in Digital Marketing
This Halloween, instead of chocolate, more gummies and chips are showing up in trick-or-treat bags as shoppers turn to less expensive chocolate. Even if chocolate sales can decline during the scary season, marketers have a fantastic opportunity to change their digital marketing tactics for the holidays. Marketers may remain ahead of changing trends and maintain customer engagement by personalizing messages, highlighting non-chocolate snacking, and being ready for holiday marketing.