AI is being used extensively for publishing content, in written, audio and video. A recent example is former First Lady Melania Trump, who released a memoir in audiobook form using AI technologies. This highlights how AI is becoming integral to the content publishing process.
Content is king. It always has been and always will be. However, the way content is published continues to evolve with the tools and technologies available to creators. Today, tools like Google’s Notebook LM and ElevenLabs (founded in 2022) have attracted a massive number of users. Notebook LM allows creators to produce conversational-style podcasts, while ElevenLabs enables the generation of realistic and engaging voiceovers.
The role of AI in publishing is only expected to grow. We’re already seeing various aspects of content production being automated by AI agents, making new methods of content creation and distribution more accessible. Automation platforms like Make.com allow integration between multiple software tools, streamlining content creation and scaling publishing efforts rapidly.
The concept of search has also evolved dramatically. Originally, we typed keywords into engines like Archie, the first search engine or more familiarly, Google. Today, voice search is becoming the norm. Although once doubted, in 2024 alone, over 125 million people in the U.S. used voice search, proving its acceptance. Voice search is no longer a prediction; it is both the present and the future. This segment of the search market is already a multi-billion-dollar industry and growing.
Are media jobs being lost to AI? The answer is increasingly evident. Tasks such as basic copywriting are now handled by generative AI. Creative tasks like designing visuals are also being simplified through tools like Leonardo.AI and Canva. Automation is being rapidly adopted by small, medium, and large businesses alike. While it’s difficult to predict exactly which jobs will be replaced or remain unaffected, one thing is clear: demand for professionals skilled in using AI tools is rising. AI may still be new, but thanks to free resources like YouTube and affordable online courses, anyone interested can learn how to use AI effectively.
The technological transformation we are experiencing today is significantly different from previous shifts, like the move from typewriters to computers. Back then, the transition was gradual. Now, with self-learning algorithms, AI can analyze data and make decisions independently, a leap in capability and impact.
Decades ago, content was primarily consumed through newspapers, books, and magazines. While libraries still serve a purpose, a significant portion of content consumption today is in audio and video formats. In the U.S., more than 20% of content is consumed via audio alone. The sheer volume of video uploaded to platforms like YouTube also illustrates this trend. Tools like Google’s new Veo 3 are revolutionizing video production. Unlike earlier tools that required significant post-editing, Veo 3 allows creators to generate realistic videos, complete with characters, voiceovers, and music, just by inputting a prompt.
As these technologies become more advanced and accessible, many individuals are trying their hand at content creation. However, the demand for these tools is often so high that users experience delays due to server overload. Big tech companies are continually improving these tools to meet growing demand, and these limitations are expected to ease over time.
AI isn’t just writing eBooks, it’s also writing code. While AI may not yet produce highly complex code on its own, that capability is evolving. With tools like Notebook LM, podcast creation has become remarkably easy. Combined with avatar-generation tools like HeyGen, creators can now produce entire video series without appearing on camera or speaking a single word. These AI avatars look and behave like real humans and are predicted to become influencers in their own right.
Several YouTube channels already produce content entirely with AI tools, some amassing millions of subscribers through creativity and consistency. While Hollywood and other creative industries are cautious, the use of AI in film production is increasing. Although we haven’t seen AI-generated feature films yet, AI is being leveraged heavily in pre-production and editing processes.
Thanks to AI, content creators can quickly generate interactive content such as quizzes, games, and videos, raising engagement significantly. This presents a major opportunity for marketing teams to build deeper relationships with their audiences through high-engagement content.
Faceless channels and scalable content production are now possible with AI, enabling a new generation of influencers. These creators, through consistency and creative use of AI, are building trust and authority with their audiences. This in turn opens up monetization opportunities through ads and sponsored promotions.
There’s no denying that entry-level jobs are being affected. Repetitive and simple tasks are easily handled by AI tools, which can operate at lightning speed and with minimal supervision. While these tools aren’t perfect, they’re effective enough to complete many tasks with basic human oversight. AI is proving to be highly competent at replacing low-skill, repetitive work.
However, not all corporations are using AI to its full extent yet. Many refrain from inputting sensitive or classified information into AI tools. Still, using AI for generic data analysis, product planning, or business development is becoming increasingly common. Predictive analytics powered by AI is also helping businesses forecast trends and plan future offerings.
Job seekers with AI skills are and will continue to be in high demand. Workers who invest in learning relevant AI tools will see clear advantages in the job market. Resisting this change is unlikely to be beneficial. Since efficiency is now closely tied to AI integration, employees who can use these tools to contribute meaningfully to their organization’s growth will thrive. It’s not necessary to learn every new tool, but identifying and mastering those relevant to one’s role or business will be valuable.
That said, many jobs, especially in healthcare and skilled trades like nursing, physiotherapy, plumbing, and electrical work are not yet directly affected by AI and may continue to remain insulated, at least for now.
AI is here to stay. Its potential to transform operations, enhance efficiency, and revolutionize content creation, marketing, manufacturing, and more is unmatched. The best way forward is to understand its capabilities and use it to complement human creativity and productivity.